“I spent hundreds of thousands of dollars, if not millions, over the last two years on the brand so it’s like I feel so disrespected by them.”

Gucci is still facing backlash after the fashion brand debuted a women’s shirt that appeared to resemble blackface imagery. And now it’s heavily affecting their credibility in the hip-hop community. In response to the recent scandal, Soulja Boy announced that he in the process of  removing his forehead tattoo which contains the Gucci logo on it.

“I Love Gucci, man. I got a Gucci tattoo in the middle of my forehead,” Soulja Boy told TMZ while walking down the street in Los Angeles. When asked if he was going to get his face tattoo remove, the rapper replied:, “I’ve already started the process. I’ve got to go back two more times. I’ve already been three times.”

Soulja also noted that he plans to give away the Gucci merch that he has collected over the years. “I spent hundreds of thousands of dollars, if not millions, over the last two years on the brand so it’s like I feel so disrespected by them,” he added.

The “Pretty Boy Swag’ rapper isn’t the only black artist to denounce Gucci however. T.I. and Spike Lee have both protested the label and have vowed to boycott the brand until further notice. Dapper Dan, who has commonly used the brand’s logo in his designs, also released a statement saying that he would be sitting down with the brand to have a serious discussion about moving forward.

— VIBE