Bad Bunny will headline the halftime show during Super Bowl LX, set to take place at Levi’s Stadium in Santa Clara, Calif., on Sunday, Feb. 8, 2026. The NFL made the announcement during halftime of the game between the Dallas Cowboys and Green Bay Packers on Sunday, Sept. 28.
In an Instagram post, Bad Bunny – born Benito Antonio Martínez Ocasio – is seen sitting on a goalpost on a beach with a colorful sunset in the background. As the camera pans out, the video teases the upcoming halftime show performance, sponsored by Apple Music, along with the caption: “Super Bowl LX. Bay Area. February 2026. #AppleMusicHalftime.”
Bad Bunny also shared a post on X: “I’ve been thinking about it these days, and after discussing it with my team, I think I’ll do just one date in the United States” (the post is in reference to the artist’s decision to skip touring in the U.S. on his Debí Tirar Más Fotos World Tour, due to President Trump’s use of the U.S. Immigration and Customs Enforcement’s (ICE) for immigration crackdown).
Jay-Z’s Roc Nation entered a partnership with the NFL in 2019, in which he serves as the league’s “live music entertainment strategist” and assist with social-justice reform initiatives. In his role, Jay-Z, 55, makes the final call regarding who takes the stage at the big game’s halftime show. He said a statement: “What Benito has done and continues to do for Puerto Rico is truly inspiring. We are honored to have him on the world’s biggest stage.”
The artist shared: “What I’m feeling goes beyond myself. It’s for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture, and our history. Ve y dile a tu abuela, que seremos el halftime show del Super Bowl.”
The 2026 Super Bowl halftime will take place at Levi’s Stadium in Santa Clara, the home field of the San Francisco 49ers, on Feb. 8, 2026.
Editorial credit: lev radin / Shutterstock.com
