As A$AP Rocky gears up to release his first studio album in over seven years, the rapper is collaborating with Bilt, a rewards program that connects where you live with what you love, to celebrate the highly anticipated release of his forthcoming fourth studio album Don’t Be Dumb. Earlier this month, Rocky unveiled the cover art the album on Instagram, and a day later he revealed the album would drop on “National Nothing Day,” which falls on Jan. 16.
The partnership features a limited edition vinyl designed by Rocky, which showcases his admiration for his hometown of Harlem and New York. The vinyl is now available through a special pre-order on Bilt’s website.
Rocky said in a press release: “For me, it’s always been about your community and neighborhood. Harlem made me who I am, from uptown to downtown, and that connection to place is everything. When Bilt said they wanted to cover rent for everyone in the same building where I grew up, that hit different. That’s not just business, that’s understanding what community really means.” Rocky also said the vinyl is his “love letter to New York” — and being able to give back to the place that raised him is “the kind of partnership that actually matters.”
Ankur Jain, Founder and CEO of Bilt said in the release: “Rocky embodies what we believe at Bilt: your neighborhood isn’t just where you live, it’s what fuels your creativity, your ambition, your entire trajectory. From joining us at Bilt’s launch to now, his roots in Harlem are inseparable from his success, and this limited-edition vinyl is our way of honoring that connection. It’s a celebration of the community that shaped one of hip-hop’s most influential artists and a reminder of why giving back to your neighborhood matters.”
Rocky is also featured in a special edition of Bilt’s monthly game show, ‘Rent Free,’ where he served as a contestant and offered Bilt Members nationwide the chance to win free rent payments of up to $2,500. The top 10 winners will also receive signed editions of the exclusive vinyl.
Editorial credit: lev radin / Shutterstock.com
